2015 is fast approaching and business owners across the nation will be brainstorming ideas on how to maximise their bottom lines in the New Year. If you own a bouncy castle hire business, read on for some top tips on how to boost profits in 2015.
No matter how great your bouncy castle hire business is you won’t be able to turn a profit unless people know about your service. Advertising is a hugely effective way to promote your business and draw in new customers. Your budget will entirely depend on the size of your business, available funds and how much you’re willing to invest in a campaign. A fool proof idea is to start off small, assess the effectiveness of your efforts and increase scope accordingly. Local newspapers and flyer drops are budget friendly while plastering posters in local community centres or supermarket bulletin boards can also work wonders. If you want to really create a buzz why not consider radio ads, TV commercials and full page newspaper spreads?
Word of mouth promotion
One of the best ways to spread the word is to encourage your customers to mention your business to their friends, family and acquaintances. Want proof? According to a recent survey conducted by US global information and measurement company Nielsen, a huge 92% of consumers maintained that recommendations from friends and family came up trumps when compared to any other form of advertising. Furthermore, WOMMA and the American Marketing Association revealed that 64% of marketing executives believe that word of mouth is the most effective form of advertising. Get your customers talking by offering a friendly and personalised service, delivering on promises, going above and beyond expectations. Handing out business cards is also a must!
Offers and discounts
Customers love to secure a bargain and bouncy castle hire businesses are not exempt from this universal desire to save cash! In 2015 why not entice customers in with exclusive deals? Win new customers over with introductory offers and encourage return business with discounts on second hires.
Take out a comprehensive insurance policy
Offering your clients peace of mind is an invaluable asset. While bouncy castles are characteristically fun they don’t come without their risks and customers are well aware of this. Advertising the fact that your business is protected with a comprehensive bouncy castle insurance policy will give your customers 100% reassurance.